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Home
Tags
Ad Spend
Tag: Ad Spend
Blog
Making Sense of DTC Ad Spending
Pharma Guy
-
April 5, 2017
Blog
The Impact of Pharma’s Consumer Advertising Spend on Patient-Physician Interactions
Pharma Guy
-
June 6, 2016
Blog
Pharma Digital Ad Spend Numbers are Elusive & Confusing
Pharma Guy
-
May 23, 2016
Blog
Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High
Pharma Guy
-
March 3, 2016
Blog
Is Direct-to-Consumer TV Advertising a Losing Proposition?
Pharma Guy
-
January 27, 2016
Blog
Pharma Digital Investment is Increasing, But Still Only 3-6% of the...
Pharma Guy
-
November 13, 2015
Blog
Pfizer Continues to Dominate DTC Ad Spending
Pharma Guy
-
March 30, 2015
Blog
Pharma Profits are Driven More by Marketing Spend Than by R&D...
Pharma Guy
-
February 12, 2015
Blog
Pharma DTC Advertising Spend vs. Time Consumers Spend in Various Media
Pharma Guy
-
May 29, 2014
Blog
Mickelson’s PGA Standing vs. Enbrel’s DTC Spending
Pharma Guy
-
April 12, 2014
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