Over 3,600 followers of @pharmaguy have completed the Pharmaguy™ Follower Survey as of October, 2015. The results of the survey, which offers a profile of followers, is summarized in the charts below. Access a more detailed and up-to-date online Summary of Responses from respondents here. If you are a follower of @pharmaguy, you are welcome to take the survey yourself: here.
Follower Affiliations
Respondents were asked “Which best describes your professional or organizational affiliation?” Choices included: Publishing/Media, Pharma/biotech/device company, Marketing services company, Healthcare communications company/website/social media, Medical education company, Advertising agency/Public relations, Other product/services company, Consultant/Consulting Company, Healthcare professional or employed by healthcare organization, Consumer or patient or general public, Teacher/student, Other. The top 6 choices are shown in the chart below. Access a more detailed and up-to-date online Summary of Responses from respondents here.
Attitude Toward Pharma Industry
The vast majority (nearly 80%) of Pharmaguy™’s Twitter followers are supportive of the pharmaceutical industry, according to this survey. Access a more detailed and up-to-date online Summary of Responses from respondents here.
Why Do You Use Twitter?
Respondents were asked “Why do you use Twitter?” They could select one or more choices that were most relevant. The top 6 choices are shown in the chart below. Access a more detailed and up-to-date online Summary of Responsesfrom respondents here.
Topics of Interest to Followers
Respondents were asked ” What topics related to pharmaceutical marketing and sales are you most interested in?” They could select one or more choices from a list of 17, plus add their own. The top 9 choices are shown in the chart below. Access a more detailed and up-to-date online Summary of Responses from respondents here.
