Craig DeLarge of Novo Nordisk to Speak About Life Science People of Color Project

Craig DeLarge, Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc., will be a featured speaker at the 4th Annual Pharma Networking Dinner Reception at the Princeton, NJ Marriott on June 4, 2008.

DeLarge will speak about the Life Science Profiles of Color Project, the goals of which are to encourage and offer guidance to young people seeking to achieve success in the life sciences industry and to highlight the contribution of people of color in the life sciences.

“The benefits of the industry’s diversity initiatives, racially and otherwise,” says DeLarge, “have been greater reflection of our customers in our organizations with the corresponding benefits of greater innovation and openness, customer empathy and broader more relevant perspectives. While there is always more to be done, in 20 years, I have seen pharma manufacturers come along way. That said, the service and vendor sides of the industry is seemingly lagging behind its clients.”

Sincerely,

John Mack, Editor & Publisher
Pharma Marketing News/Pharma Marketing Blog
Phone: 215-504-4164
Email: johnmack@virsci.com


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Over 100 pharmaceutical marketing professionals attended the last event in April, 2006.

2006 Event Photo Album

Comments from Attendees of Previous Events

“It was an enjoyable event, I also always learn something and most of all any networking event is what you the individual make of it and how comfortable you are at the art of networking.” -Bill Amberg

“The evening was great, the food was wonderful, and it was well organized. We received a lot of positive response and requests to contact individuals for projects. It’s gotten better every year and I’m sure next year will be no exception.” -Jerry Mauder

“We enjoyed the dinner and sponsorship and look forward to more opportunities to participate.” -Stephen M. Carnevale

“Thanks again for putting on a great party! We definitely met some very nice people and a few interesting contacts that may lead to future business.” -Richard Shapiro

“I got a chance to meet some interesting people and talk about social media technology in healthcare.” -Fard Johnmar

Be sure to join us in 2008!

4th Annual (2008)
Networking Dinner Reception

  • DATE/TIME: Wednesday, June 4, 2008 * 6:00 PM to 9:30 PM
  • LOCATION: Princeton Marriott Hotel and Conference Center at Forrestal, 100 College Road East, Princeton, NJ


Register Now! Featured Speakers
See Agenda below for details Paul Boidy
Paul Boidy
Executive Vice President, Sales and Customer Solutions at ReachMD Craig DeLarge
Craig DeLarge
Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc. John Mack
John Mack
Publisher of Pharma Marketing News Marc Monseau
Marc Monseau
Director of Corporate Communications, Johnson & Johnson Michael Parks
Michael Parks
Vice President of Corporate Communications, Centocor, Inc.


Agenda

  • 6:00 PM to 7:00 PM: Sign in. Freely mingle to meet and network with colleagues. Beverages. Cash bar. Make your Elevator Pitch for the Vendor Video Showcase DVD!

Register NOW!

  • 7:00 PM to 8:30 PM: Buffet service and sit down to dinner

  • 7:30 PM to 8:30 PM: Presentations Welcome Address Speaker: John Mack (bio), Publisher of Pharma Marketing News and creator of Pharma Marketing Blog — a blog “insiders read to stay current” (WSJ). Title: “Introducing Pharma Marketing Forums: Lurk, Learn, Network!”

    How to join, receive updates by email, communicate with other members, participate in special ‘members-only’ forums, and take advantage of this Web 2.0 site to advance your business. Keynote Presentation Speakers:

    Marc Monseau (video bio), Director of Corporate Communications, Johnson & Johnson and chief blogger/editor at JNJBTW. Marc joined one of Johnson & Johnson’s operating companies more than a decade ago after a stint at Bloomberg Business News where he worked as a reporter.

    Michael Parks (bio), Vice President of Corporate Communications at Centocor, Inc. and chief blogger/editor at CNTO411. As chief communications officer and management board member of Centocor, Michael leads the company’s public relations, organization communications, and corporate reputation management efforts.

    Title: Blogging: A Giant Leap for Pharma!

    Marc and Michael (M&M) will focus on their experience as the first pharmaceutical executives to embrace Web 2.0 technology.

    For any vendor wishing to work with pharmaceutical companies on new media marketing initiatives it behooves them to understand how Monseau and Parks worked to prepare their companies to take steps towards closer engagement with customers – first with corporate and then on to the more sensitive area of product-related posts.

    M&M are sure to offer their suggestions for what the industry’s next steps might be in this area and what the hurdles are. They will also list the vendor attributes they think are important for success.

    Featured Presentation Speaker:

    Paul Boidy (bio), Executive Vice President, Sales and Customer Solutions at ReachMD. Prior to joining ReachMD, Mr. Boidy was director of neuroscience marketing for Takeda Pharmaceuticals North America.

    Title: Marketing to the “Long Tail Physician” Segment

    For many brands 50% of the total market for prescriptions come from prescribers OUTSIDE of the highly targeted top 20%. With new and yet to be developed communications and education platforms marketers will be able to cost-effectively reach a significant portion of the other 80%. That would be good for everyone.

    In this presentation, Boidy gives you a “former insider’s” point of view on this topic and presents an overview of ReachMD’s ability to cost-effectively reach the long-neglected physician “tail” segment.

    Special Guest Presentation Speaker:

    Craig DeLarge (LinkedIn Profile), Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc.

    Title: Life Sciences Profiles of Color

    DeLarge will speak about the Life Science Profiles of Color Project, the goals of which are to encourage and offer guidance to young people seeking to achieve success in the life sciences industry and to highlight the contribution of people of color in the life sciences.

    • 8:30 PM to 9:15 PM: Dessert and Structured/Unstructured Networking

      • Networking Dance Card Contest: All attendees will be given a “dance card” at the door. This card lists all the names of attendees with interests similar to those you selected during the registration process. The goal is to meet as many of the people on the dance card as possible and obtain their initials. If you meet with the minimum number of people indicated on your card, you are eligible to enter your business card to win a $200 dollar gift certificate in a drawing.
    • 9:15 PM to 9:30 PM: Closing Comments and Good Byes

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