Featured Conference
Positioning Pharmaceutical Brands for Maximum Value
Pre-Launch to Patent Expiry
February 25 to 26, 2008 The Loews Philadelphia Hotel – Philadelphia, PA
For more information or to register, please visit the conference website.
Visit this Pharma Marketing Events Forum discussion thread for up-to-date notices, program details, speaker changes, etc.
Conference Overview The Positioning Pharmaceutical Brands for Maximum Value is the only Marketing & Sales Executive Conference that discusses the real challenges and provides the solutions to maximize the value of your brands from pre-launch to expiry. The role and value of branding in the pharmaceutical industry is changing with the growth of managed care, increase competition, government regulations, shortened product lifecycles and consumer empowerment. As marketing and sales executives you are faced with the challenge of finding the appropriate communication avenues to reach consumers, create appropriate messages on the effectiveness of medicines to reach.
Attend Positioning Pharmaceutical Brands for Maximum Value and hear actionable strategies to accelerate brand uptake and extend brand life!
For more information or to register, please visit the conference website.
To learn more about this conference or to join the speaker faculty:
Please contact: Colleen Poyatt at 212-967-0095 ext 244 or cpoyatt@srinstitute.com.
