Featured Conference
8th Original Forum on Customer Relationship Management (CRM) for the Bio/Pharmaceutical Industry
October 24-25, 2005 * Princeton, NJ
GET A $300 DISCOUNT OFF THE REGISTRATION FEE FOR THIS CONFERENCE AND A SPECIAL SUPPLEMENT TO PHARMA MARKETING NEWS (“Increase Physician Access and Detailing Effectiveness”) FOR JUST $29.95. CLICK HERE TO FIND OUT HOW.
All too often, companies seem to take shortcuts in implementing their CRM programs and underestimate the need for process-driven changes. This results in failure to meet implementation timescales or project failure. If you provide CRM services or are involved in the Pharmaceutical industry you will not want to miss the opportunity to attend this event.
Today, companies are now seeing the benefits of CRM as a business process versus a technology piece. They see how this process can be integrated into traditional business models to reduce cost and improve customer intimacy. Companies are able to unify off-line and on-line strategies to provide a single view of the customer.
Attend CBI’s annual conference and learn strategies for maximizing ROI, improving marketing effectiveness and optimizing multi-channel interactions with customers. The 2005 forum brings together industry experts to share actual experiences and case studies on their challenges and successes in developing a customer focused strategy.
Visit the conference website for more information and to register.
Hear what some of our previous attendees had to say:
“I thought several of the presentations benefited me greatly. I was able to clearly relate to experiences.”
Noel Dion, Manager, Training Sales Operations,Sepracor
“Great perspectives, great speakers, great content and tangible ideas.”
Mtich West, President, Mitchell E. West Consulting
“A forward thinking program, filled with useful industry insights and thoughtful presentations.”
Sarah Riggs, Associate Director, Solutions, Inc.
“One speaker can make attending a conference worthwhile. Cost of conference and cost of my time must be rewarded with learning. CBI delivers on this learning”.
JanMarie Zwiren, President, White Spaces LLC
“This is a great forum to share CRM initiatives, best practices and challenges facing the pharmaceutical industry”
Lisa Barry, Senior Manager, Kos Pharmaceuticals
