Featured Conference
Customer Relationship Management (CRM) for the Pharmaceutical Industry
October 27-28, 2004 New York, NY
Visit the conference website for more information and to register.
— CBIs 7th Original Forum on —
Customer Relationship Management (CRM) for the Pharmaceutical Industry October 27-28, 2004Gartner researchers say by 2005, selling organizations that effectively bring pharma-wide knowledge to the point of physician/customer contact will increase the impact (i.e. prescription writing) by as much as 15%
In the past CRM was considered just a technology component that companies felt could be implemented across the board. Unfortunately, it did not always live up to the expectations. Today, companies are now seeing the benefits of CRM as a business process versus a technology piece. They see how this process can be integrated into traditional business models to reduce cost and improve customer intimacy. Companies are able to unify off-line and on-line strategies to provide a single view of the customer.
Customer relationship management has become a critical component to the success of every pharmaceutical company. Return on investment is obviously a key issue when designating resources and deploying a CRM strategy. Attend CBI’s 7th Original Forum on Customer Relationship Management for the Pharmaceutical Industry and learn strategies for maximizing ROI, improving marketing effectiveness and optimizing multi-channel interactions with customers. The 2004 forum brings together industry experts to share actual experiences and case studies on their challenges and successes in developing a customer focused strategy.
Day One Highlights:
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Keynote Addresses
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Strategies and Processes for Maximizing the Impact of CRM
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Operational Components of CRM
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Privacy and Compliance Issues Related to CRM
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Premier In-Depth One Day Workshop on the Next Generation of Relationship Management for Clinical Trials
Day Two Highlights:
Features 2 Tracks of Actionable Strategies to Leverage Opportunities and Optimize Interactions with Your Key Customers.
Visit the conference website for more information and to register.
