Featured Conference
Pharmaceutical Direct to Physician Sales and Marketing Summit
Leverage New Models and Technology to Improve Sales Force and DTP Marketing Effectiveness
October 24 – 25, 2007 * Philadelphia, PA
For more information or to register, please visit the conference website.
Visit this Pharma Marketing Events Forum discussion thread for up-to-date notices, program details, speaker changes, etc.
CBI’s DTP Sales and Marketing Summit convenes sales and marketing decision-makers from the pharmaceutical and biotech community for an opportunity to exchange ideas and solutions for next-generation sales and marketing strategies. Attend this conference and move between two targeted tracks on Sales Force Effectiveness and DTP Marketing.
Move between 2 Targeted Tracks on Sales Force Effectiveness and Direct to Physician Marketing. Hear expert opinions on:
- Incorporating relevant market insights into direct to physician sales and marketing strategy development
- Physician medical media and internet consumption
- Overcoming the access barrier — Powerful solutions for reaching busy physicians
- Accessing hard-to-see physicians effectively
- Maximizing sales investments in specialty markets
- Creating customer service portals
- Utilize emerging physician detailing technologies to improve the physician interaction
3 Must Attend Pre-Conference Workshops – Wednesday, October 24, 2007
- Closed-Loop Marketing (CLM) — Meet the Challenges of Hyper-Competition
- Prescription Data Restriction — Data Management Strategies to Ensure Compliance with Evolving State Regulations and the AMA Physician Opt-Out Policy
- Senior Pharmaceutical Marketing and Sales Executive Closed-Door Summit
For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.
For more information or to register, please visit the conference website.
