Featured Conference
Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry
September 22 – 23, 2005 * Philadelphia, PA
Visit the conference website for more information and to register.
Conference Chairperson:
Michael C. Pucci, Vice President, External Advocacy, GlaxoSmithKline
Hear Presentations and Case Studies from more than 20 Pharmaceutical Executives and other Industry Experts:
- Learn key marketplace trends, best practices, potential pitfalls and key challenges in connecting brands to social causes
- Understand the potential risks associated with cause branding and learn how to avoid them
- Motivate customers and physicians with a mix of educational information and entertainment oriented content
- Hear the Plavix case study on how they successfully implemented a disease education campaign and how to apply these learnings to your DTC efforts
- Analyze the benefits/trade-offs of general awareness versus direct response advertising for disease education campaigns
- Discover the dos and don’ts when it comes to picking the RIGHT celebrity spokesperson
- Develop unbranded websites for consumers that provide information that enables consumers to make an accurate diagnosis of their ailment and learn next steps for treatment
- Identify how video can be harnessed more effectively in building brands, driving customer acquisition, conversion and building on-going relationships with consumers
- Establish links with professional organizations to enhance communication, support messages and contribute to superior results
Elite Faculty From:
- Amylin Pharmaceuticals
- AstraZeneca Pharmaceuticals
- Avenue a razorfish
- Blain Pharmaceuticals
- Bristol Myers Squibb
- Cone, Inc
- Dramatic Health, Inc
- e-Healthcare Solutions, Inc.
- For Momentum
- Genentech
- GlaxoSmithKline
- HealthMedia, Inc
- Medsite Inc
- Novartis Pharmaceutical Corporation
- Ruder Finn
- Sanofi-Aventis
- The Celebrity Source Inc
PLUS FEATURED SPEAKER:
Kristin Davis, Regulatory Counsel, Division of Drug Marketing, Advertising & Communications, FDA
Understand the Rules and Regulations Surrounding Disease Awareness Initiatives
Choose from Two Pre-Conference Workshops Thursday, September 22, 2005
- Best Practices in Partnering with Patient Advocacy and Support Groups
- Improve Patient Compliance and Persistency — From Non-Branded Disease Awareness Initiatives to Patient Support Programs
For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.
