Featured Conference
Pharmaceutical Product Launch
Driving forces and joint cross functional efforts for a successful global launch
26 – 28 July 2006 * Philadelphia, PA
For more information or to register, please visit the conference website.
Event Summary
The environment for launching a product has never been more challenging or more rewarding. Expectations are high for the rapid introduction of new innovations, while there are numerous pitfalls that can lead to suboptimal launch and missed opportunities. It is important to evaluate all the components of launch excellence which demand cross-functional collaboration among marketing, medical, regulatory and legal professionals. Launch communication need to remain creative and competitive in todays environment while acting in a responsible and compliant manner. Therefore, the success of a product launch is about coordinating in the best way timing, sales teams involved, all departments, the regulatory environment, the logistics.
Key Speakers
- Robert Gallotto, Vice President, Strategic Planning and Alliance Management, ALTUS PHARMACEUTICALS.
- Bert Bruce, Product Director, WYETH.
- Philippe Calais, President, Global Business, NEUROCHEM, INC..
- Luis Echevarria MBA, Pharmaceutical Marketiing and Sales, KING PHARMACEUTICALS.
- Thomas Crompton, Vice President, US Sales, OSCIENT PHARMACEUTICALS.
Key Topics
- Beginning Drug Development with the End in Mind
- Maximising a New Product’s Lifetime Value
- Co-ordinating all Different Functions Involved in Product Launch
- Managing Spend Effectively in a Product Launch
- Increasing the Reach of the Product Launch on the Target Market
For more information or to register, please visit the conference website.
