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In this 1.5-minute audio snippet, Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy™ Pioneer Award, posits that social media has been instrumental in putting the patient first & foremost in the minds of pharma marketers.

In this 5-minute interview, recorded 22 May 2013, Gideon Mantel of Treato discusses how social media can predict the success of a new drug launch much faster than traditional methods.

Welcome to the December 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

In this 4.5-minute audio snippet, Pharmaguy discusses how West Virginia and other rural areas are being showered with opioids by drug companies, which could be a major cause in the current flood of drug adverse events.

This 3.5-minute audio snippet was taken from the statements made by Dr. Doris Peter, Principal Investigator, Best Buy Drugs Project at Consumer Reports, at a November 9, 2016, FDA public hearing on off-label drug promotion by the pharmaceutical industry.

At his April 5, 2017, Senate Hearing, Dr. Scott Gottlieb, President Trump's nominee for FDA Commissioner, answered questions about the opioid epidemic by Sen. Tim Kaine, Sen. Michael Bennet, and Sen. Al Franken.

In this 3-minute audio snippet, several anonymous pain patients and advocates tell why they are in favor of allowing pharmaceutical companies to promote/advertise off-label uses of drugs directly to patients.

In this 2-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, suggests that pharmaceutical companies should stop trying to market brands via Twitter and focus on using it to support patients.

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News