Pharma Marketing News Vol. 12, No. 7: 9 September 2013
Welcome to Volume 12, Issue #7 (9 September 2013) of Pharma Marketing News.
Pharma Marketing News Vol. 12, No. 7: 9 September 2013
Welcome to Volume 12, Issue #7 (9 September 2013) of Pharma Marketing News.
Pharma Marketing News Vol. 12, No. 6: 31 July 2013
Welcome to Volume 12, Issue #6 (31 June 2013) of Pharma Marketing News.
Pharma’s Digital Media Adoption Curve: The Timing is Right for Innovators to “Hook Up”...
The Pharma Digital Media Adoption Curve illustrates how the drug industry is overcoming the regulatory hurdles to adopting emerging digital technology and especially social media.
The Comeback of CME without Pharma: More Physician Participants, More Revenue, But Less Pharma...
Although the pharmaceutical industry still contributes slightly over $1 billion to support healthcare professional continuing medical education (CME) via grants, advertising, and exhibits, total pharma support continues to decrease.
Redeemed “Sinners” as Pharma Spokespeople: Novo Nordisk’s Faith-Based Marketing
Part Novo's diabetes marketing strategy involves celebrities who usually do not register with 'hoity-toity' upper-income white folk. These include NASCAR racecar driver Charlie Kimball, southern belle celebrity chef Paula Deen, and recently ordained Pentecostal minister Joseph Ward Simmons, aka Rev. Run of the hip-hop group Run-D.M.C. 'Redeemed sinner' seems to be a pattern among Novo Nordisk's celebrity spokespeople.
Pharma Marketing News Vol. 12, No. 6: 31 July 2013
Welcome to Volume 12, Issue #6 (31 July 2013) of Pharma Marketing News.
Pharma Marketing News Vol. 12, No. 5: 20 May 2013
Welcome to Volume 12, Issue #5 (20 May 2013) of Pharma Marketing News.
Pharma C-Suite Social Media Dummies: Senior Execs Must Start ‘Carrying the [Digital] Bag’
Do pharma C-level executives really need to use social media directly or is it adequate that they see the value of social media within their organizations and ensure that others have the experience necessary to manage social media? This article attempts to answer that question with the help of Alexandra Fulford, an independent pharmaceutical industry strategy consultant who has worked with several pharmaceutical companies developing and running digital and social media training programs and workshops.
Toward Patient-Centric Marketing: Working Effectively with Patient Groups
Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company. Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. This article summarizes two presentations made at the eyeforpharma Barcelona 2013 conference.
