2010

Welcome to the MAY 2010 issue of Pharma Marketing News.

Welcome to the MAY 2010 issue of Pharma Marketing News.

This article features a summary of the much anticipated NEW Kantar Health TRI*M annual survey results with physicians across the U.S. and Europe on their service expectations -- plus how they rate 16 Pharma companies on reps, relationships and services. The survey looked not only at PCPs/GPs but also -- for the first time -- at what oncologists expect from the industry.

This article features a summary of the much anticipated NEW Kantar Health TRI*M annual survey results with physicians across the U.S. and Europe on their service expectations -- plus how they rate 16 Pharma companies on reps, relationships and services. The survey looked not only at PCPs/GPs but also -- for the first time -- at what oncologists expect from the industry.

Welcome to the APRIL 2010 issue of Pharma Marketing News.

Welcome to the APRIL 2010 issue of Pharma Marketing News.

This article discusses the potential pitfalls, regulatory issues, and best practices regarding the use of real patient testimonials based on comments collected from a recent survey of readers and other experts.

This article presents a summary of a conversation with Jenna Woodul, LiveWorld's EVP and Chief Community Officer, about how pharma companies can manage their social media interactions using technology and credentialed participants.

This article presents a summary of results from a recent survey of readers and other experts regarding pharma social media moderation best practices.

This article is a summary of the EPG Health Media (part of the IMR International Group) market research report 'Social Media and Healthcare,' which examines how European doctors, patients/consumers and pharma engage (and seek to engage) with each other.