Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change...
This article provides details about the HealthPrize's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence. Included is a summary of a Pharma Marketing Talk podcast interview of Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize.
Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change...
This article provides details about the HealthPrize's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence. Included is a summary of a Pharma Marketing Talk podcast interview of Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize.
Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health...
MedTera recently partnered with HealthPrize Technologies, a web-based software company that motivates people to fill and stay on prescription medications, to bring together MedTera's online and offline educational resources and HealthPrize's online, interactive platform to educate people about their chronic diseases and incentivize them for taking their medications as prescribed.
The iPad as a Pharma Marketing Platform
This article summarizes how the iPad is currently being used by the pharmaceutical industry, how it is being adopted by physicians, and what the roadblocks are to using it for eDetailing.
Social Media Leaders Wanted
This article reviews the results of Pharma Marketing News' 'What's Your Social Media Implementation Plan?' survey and announces the details of the Pharmaguy Social Media Pioneer Award.
Pharma Marketing News Vol. 9, #6: Summer 2010
Welcome to the SUMMER 2010 issue of Pharma Marketing News.
The Pharmaguy Next Door
John Mack, a.k.a. pharmaguy on Twitter, answers questions about his background and provides his opinions on how pharmaceutical companies will use social media in the future.
Pharma Marketing News Vol. 9, #6: Summer 2010
Welcome to the SUMMER 2010 issue of Pharma Marketing News.
ePrints NRx for Physician Detailing
This article describes and summarizes the features and benefits of the Reprints Desk's ePrints NRx solution -- a new scientific article collection service that simplifies the re-use of PDFs by medical marketers, brand managers, and sales professionals.
Data Mining in the Deep, Dark Social Networks of Patients
If pharma marketers wish to tap into closed online patient communities that are rich sources of information, they need to pay careful attention to the rules lest they suffer the consequences to their reputations.
