FDA’s Good Reprint Practices Guidance
Medical journals may soon become the pharmaceutical industry's newest physician marketing partner. This article summarizes some of the pros and cons of FDA's Good Reprint Practices Guidance and presents preliminary results of a reader survey on the topic.
Helping Pharma eMarketing “Grow Up”
This article summarizes a Pharma Marketing Talk conversation with Carolina Petrini, SVP, Marketing Solutions, comScore, regarding her company's consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.
Understanding the Strategic Value of MSLs
This article examines how tomorrow's MSL might be employed by Pharma and discusses the strategic movement of MSLs into the competitive intelligence space, teaching roles, strategic input to and evaluation of portfolio development, and investor relations.
Prescription Drugs and the Health 2.0 Opportunity
A review of some of the features of the eDrugSearch.com Community -- a new Health 2.0 Web site.
Pharma Marketing News Vol. 7, #2
Vol. 7, No. 2: February 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...
Pharma Marketing News Vol. 7, #2
Welcome to the February, 2008 issue of Pharma Marketing News.
DTC User Fees Go PDUffft!
The drug industry was successful in getting a mandatory review by the FDA of broadcast DTC ads included in the Prescription Drug User Fee Act (PDUFA). Somewhere along the way, PDUFA became FDAAA (FDA Amendments Act) and the program to preview DTC ads went up in smoke as in PDUffft!
Use of Celebrities for PR and DTC Advertising
If you have questions about the 'dos & don'ts' and 'pros & cons' of using medical and non-medical mouthpieces for pharma PR and DTC advertising, this article provides some answers and opinions based on interviews of experts with years of experience in this area.
Pharma Marketing Network 2007 Report
Pharma Marketing Network is a leading online resource for pharmaceutical marketers, bringing together into a single online community pharmaceutical marketing, advertising, and sales professionals from pharmaceutical companies, communications companies, and marketing service providers. This report provides information about our subscribers and Web site statistics for 2007.
Pharma Marketing News Vol. 7, #1
Vol. 7, No. 1: January 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...
