I’m All a Twitter Over Twitter!
I recently discovered Twitter-a free social networking and micro-blogging service-and admit that 'I'm All a Twitter Over Twitter.'
The Coming Pharma Marketing Recession
This article presents opinions and evidence that there is a slump in pharma marketing spending and provides some tips to vendors and ad agencies to help them the slump.
Tips for Improving Small Pharma’s Sales
This article highlights five tips from OnDemandIQ designed to help Small Pharma focus and prioritize their sales teams on their most important goals -- improving efficiency and boosting sales.
What Americans Think About Drug Advertising
The 2008 USA Today/Kaiser Family Foundation/Harvard School of Public Health Survey has some nuggets of information that give marketers further insight into the public's attitude towards drug industry advertising. This article summarize these insights.
Closed-Loop Marketing
This article is a review of an industry conference presentation that focused focused on leveraging eDetailing for effective closed-loop marketing campaigns.
Pharma’s Social Media Marketing Readiness Score
This article summarizes the aggregate findings of the Rate Your Social Media Marketing Readiness survey and presents the average scores against which you can compare your own score.
Pharma Marketing News Vol. 7, #3
Vol. 7, No. 3: March 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues...
Pharma Marketing News Vol. 7, #3
Welcome to the March, 2008 issue of Pharma Marketing News.
Jarvik: A Modern DTC Tragedy
As everyone knows by now, Pfizer caved in to withering criticism from Congress and the Pharma BlogospereT and pulled the Jarvik Lipitor ads. 'Oh what a tangled web we weave, When first we practise to deceive!'
FDA’s Good Reprint Practices Guidance
Medical journals may soon become the pharmaceutical industry's newest physician marketing partner. This article summarizes some of the pros and cons of FDA's Good Reprint Practices Guidance and presents preliminary results of a reader survey on the topic.
