Are Sales Reps Necessary?
Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?
Reinventing the Sales Model
TNS Healthcare experts talk about moving beyond current approaches to a new sales model.
Sales Reps Debate Their Value
When pharmaceutical sales reps are asked about the value of sales reps, you get some surprising comments.
An Online Community to Call Our Own
Now pharmaceutical marketers have their own Web-based community where they can stay in touch with each other, debate issues, and carry on discussions.
Word-of-Net: Pharma Marketing Forums
I hope that PMN Forums will become a big part of the Pharma Marketing Network and that many of you will become my buddies as well.
