2007

For Pharma marketers, the 'Big One' is the Boomer population curve with the economic potential that it represents. A key question is: Are we ready for it?

Highlights from the first ever live podcast from a pharmaceutical industry conference. The podcast was one of the biweekly Pharma Marketing Talk shows hosted by John Mack, publisher and editor of Pharma Marketing News. Each show features interviews with leaders and innovators in pharmaceutical marketing.

Harry Sweeney reports on the recent Pharmaceutical Brand Leadership conference held in Chicago. The article covers presentations on branding, marketing 'Negative Goods,' the Boomer Wave, unrefuted industry criticism, and other issues impacting the future of the pharmaceutical industry.

Hey you friggin' critics of the pharmaceutical industry! Shut your pie hole! Drug companies have done a lot more to make my life better than you critics have. Aside from the anecdotal nature of this defense, here are five reasons why I hate this 'better than the critics' argument made by some defenders of the pharmaceutical industry.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

CONTENTS OpEd: Word-of-Net (www.news.pharma-mkting.com/pmn61-oped.html) Are Sales Reps Necessary? Reinventing the Sales Model Sales Reps Debate Their Value An Online Community to Call Our Own Article Summaries ...

Vol. 6, No. 1: January 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...

Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?

CONTENTS OpEd: God Bless R&D, but Marketers May Go to Hell! (www.news.pharma-mkting.com/pmn62-oped.html) The Expanding Pharma Blogosphere Surfing the eMarketing Big One! Social Network Marketing: The Wisdom of the Crowd...

Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?