“There comes a point in time in your life when you ask ‘where did all the summers of my youth go?’…marketers need to tap into this emotion” — @richmeyer
Summertime,
And Twitter is easy
Tweets are jumpin’
And the RT count is high
Oh, Novo’s rich
And Marc Monseau1 is good lookin’
So hush little marketer
Don’t you cry
One of these mornings
Pharma’s going to tweetup singing
Then you marketers will spread your wings
And you’ll take to the sky
But until that morning
Not even FDA can harm you
With PharmExec and AdAge standing by2
Summertime,
And Twitter is easy
Tweets are jumpin’
And the RT count is high
Novo’s rich
And Marc Monseau is good lookin’
So hush little baby
Don’t you cry
1Marc is the force behind JNJBTW Blog. Catch his tweets @JNJComm
2PharmExec and AdAge are two trade publications that reported on the use of Twitter by Novo Nordisk ONLY after Novo issued a press release AFTER my post critical of Race with Insulin. Novo denied my criticisms and claimed they comply with all DTC guidelines. PharmaExec and AdAge basically rehashed the press release and focused mostly on Novo’s side of the story. In other words, these publications did not take much of a critical POV.
