Pharma marketers cannot communicate with each other without using “buzzwords.” Some critics suggest, however, that some of these buzzwords alienate patients and physicians. This is a list of my favorite pharma marketing buzzwords. Some are good, most are bad, and many are useless, IMHO. You can follow the links for more information about each term This is a work in progress. So, if you have any candidates to be included in my list, let me know.
