I’m getting some pretty good responses to my Online Survey regarding PhRMA’s New Code of Interactions with Health Professionals. See and take the survey here.
Results of this survey will be used to inform an ongoing Pharma Marketing Roundtable discussion, which you may join. This discussion and survey results will be summarized in an issue of Pharma Marketing News.
Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally
The survey asks some serious questions (see preview here). One question, however, was thrown in just for fun. It asked: Can you can think up a scenario that may need to be reviewed by PhRMA to determine if it IS or IS NOT permissible under the new guidelines?
Here’s one response to that challenge:
Doc and drug rep have season tickets next to each other for their local football team. Doc buys the first round, rep buys second round. Is this a violation of the code?
What do you think? Allowed or not allowed?
One thing’s for certain. Many of these kinds of “gifts” will never be disclosed by the parties involved and unless PhRMA has agents posing as doctors, we’ll never know how much gift-giving is going on “under the table” and assigned to budget line items such as “physician education.”
