In a previous post, FDA Intern asked readers to take part in a little demonstration of the “Affect Misattribution Procedure” that the FDA proposed to use to test DTC broadcast ads (see “FDA Intern Learns All About the ‘Affect Misattribution Procedure'”).
But instead of applying this rating methodology to boring DTC ads, it was applied to two political broadcast ads — one by Sen McCain attacking Sen. Obama and one by Sen. Obama giving an uplifting speech. Of course, when doing the test, FDA Intern did not characterize the test ads in any way.
The results, which clearly show that Obama’s ad was much more pleasing than McCain’s ad, are summarized by FDA Intern below.
Click on image to get an enlarged view.
