2014 Archive of Pharma Marketing News

January, 2014 (Vol. 13, Issue #1)
Executive Summary of Complete Issue

• The Year 2013 in Images
• Pharma Content Marketing Strategies
• Leveraging Infographics and Search for Better Health Communications
• FDA Publishes First Piece of Long-Awaited Social Media Guidance

February, 2014 (Vol. 13, Issue #2)
Executive Summary of Complete Issue

• The Pharmaguy Social Media Timeline™: Volume 2
• Do TV DTC Ads Overstate Rx Drug Risks?
• Pharma Brand Personality Traits

March, 2014 (Vol. 13, Issue #3)

Executive Summary of Complete Issue

• Social Media, Latent Spokespersons & Native Advertising
• Right & Wrong Ways for Pharma to Correct Misinformation on Wikipedia
• The Virtual Sales Rep

April, 2014 (Vol. 13, Issue #4)

Executive Summary of Complete Issue

• Pharma Finds Little to Like in Recent FDA Social Media Guidance
  
• The Sorry State of Pharma Mobile Health Apps

May, 2014 (Vol. 13, Issue #5)

Executive Summary of Complete Issue

• Pharma Promotional Spending in 2013
• The Emerging Virtual Medical Conference

June, 2014 (Vol. 13, Issue #6)

Executive Summary of Complete Issue

• FDA Sets Up a Roadblock for Branded Rx Promotional Tweets
• FDA Opens Window for Pharma to Correct Misinformation Online
• How to Host a Successful Pharma TweetChat

August, 2014 (Vol. 13, Issue #7)

Executive Summary of Complete Issue

• Patient Activists Demand Higher Quality Mobile Health Apps
• Patient Storytelling Marketing

September, 2014 (Vol. 13, Issue #8)

Executive Summary of Complete Issue

• Anecdotal Experience Marketing
• Presenting “New Risk Information” About Drugs to HCPs
• Drug Industry v. FDA Re: Twitter & Google Adwords

October, 2014 (Vol. 13, Issue #9)

Executive Summary of Complete Issue

• PhRMA Tells FDA How It Wants to Correct “Misinformation”
• BI Receives Pharmaguy Social Media Pioneer Award
• A Formula for Patient-Centric mHealth Apps
  

December, 2014 (Vol. 13, Issue #10)

Executive Summary of Complete Issue

• Are Drug.com Websites “Fair and Balanced?”
• DTC Promotion Directed at Adolescents
• Your Spouse May Influence Your DTC Viewing Experience