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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Can Pharma Do “Social Video?”: Insights on Creating Engaging Video for...

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Crowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to...

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The Emerging Virtual Medical Conference: Implications for Pharmacos, HCPs, and Patients

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How to Host TweetChats That Deliver Value to Pharma and Its...

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Pharma-Sponsored Mobile Health Gaming Apps: Sanofi’s Mission T1D for Children with...

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Create Squeaky-Clean Pharma Ads: Tricks & Tips to Avoid FDA Letters

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A KOL by Any Other Name

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Pharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?

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A Sharp Way to Improve Patient Adherence: The Sharps Patient Support...

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What Docs Discuss Online: Will New FDA Guidelines Allow Pharma to...

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