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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Media Consumption Habits of Physicians

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Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and...

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Social Media Use by Physicians: Survey Results from the DocCheck Online...

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Improving Patient Outcomes: Engaging Patients to Improve Adherence

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Managing Your Digital Assets in a Complex Regulatory World: Answers to...

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New Media Tracking Technologies: Implications for Online Consumer Privacy

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Is “Social Media” a Distinction Without Meaning in Today’s World? The...

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Disclose, Comply, & Measure: A Technology for Achieving All Three Social...

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Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe

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Doctors, Web 2.0, and Patient Care: What Are the Possibilities?

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