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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Patricia Alves and Jaclyn Fonteyne: TweetChat Return on Investment

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Barrette and Gratton: Importance of the Patient Voice in Market Research

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Big Pharma Struggles to Distance Itself from “Price Gouging” Small Pharma

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Bill Evans and Zoe Dunn: Share Your Social Media & Mobile...

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Bradley Merrill Thompson: The Need for More Balanced Enforcement of Mobile...

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Brian Fox: The Digital Gap Between Pharma and Other Industries

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Butler: Role of Social Media in Putting Patients First & Foremost...

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Doris Peter of Consumer Reports Speaks Out Against Off-Label Promotion of...

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Silja Chouquet: “DE-scribe” Medicines to Improve Adherence

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The Coming Disruptive Digital Transformation of Pharma Marketing

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