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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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The Three Pillars of Sanofi’s Patient-Centric Strategy

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Connecting the Social Media Dots: Which Pharma Companies are Succeeding?

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Pharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?

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How Secure is Pharma Data? Web Sites, Mobile Apps, Wearables Can...

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Want Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the...

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Effectiveness of Pharma DTC Advertising: TV Viewers Rate Drug Ads

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Curation vs. Content Marketing: Which is Best for Pharma Marketers?

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Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV and Mobile

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Pharma Marketing News – Reprints by Title

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Pharma Marketing News – Reprints by Topic

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