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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Social Media for Pharma C-Suite Dummies: The Need for Social Media...

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Back to the Pharma Digital Future: A Pharma Social Media Pioneer...

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Why is Putting the Patient at the Center So Difficult? Enough...

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What is Univadis? Hint: It Builds Healthcare Professional Relationships

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Customer Focus First: A New Pharma Commercial Model

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The Utilization Plateau: Why Has the U.S. Pharmaceutical Market Stagnated?

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Get Social, #GetFit and Get Healthy: How GE Healthcare Uses Social...

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The Physician Value Index: A Framework for Measuring Pharmaceutical Marketing Performance

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Patient Power and Pharma: The Role of Patient Advocates in Pharma...

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Pharmaguy Steps Out on His Own: Will Focus on Speaking Tours...

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