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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Reach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD...

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A Solution to the Problem of Inaccurate Dosing of OTC Pediatric...

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Risk Mitigation and Its Impact on Pharma Marketing

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Meet Digital Pharma’s Faculty: What’s Hot and What’s Not?

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Pharma’s Social Media Working Group: Who It Consists of, How It...

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ACOR: An Online Social Networking Community of Cancer Patients & Caregivers...

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Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and...

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Fear & Loathing in Washington, DC: Takeaways from the FDA Public...

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Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks...

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Novo Nordisk’s Race With Insulin Campaign: It’s Not Just About Twitter

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