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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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“Pfizer Meds for iPhone”: A Useful Mobile App, Except for One...

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The New MedAdNews Will Focus on Old School “Narcissistic Advertising”

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FDA Says It Has & Will Release Bits and Pieces of...

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Analysis of FDA’s Draft Guidance Relating to Postmarketing Submission of Interactive...

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What Makes a “Memorable” DTC Ad? The Restasis Case Study

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Is FDA Seeking NSA Capabilities?

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Jerry Matczak: Open Innovation Engages Patients in Pharma R&D

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Jeff Tangney: How Doximity Creates Online Physician “Niche” Communities & Discussions

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The Potential Impact of IoT Technology on Health Outcomes and Adherence

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Jeff Greene: Managing the Security of Wearable Apps

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