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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Promotional Spending in 2013 of the Top 20 Big Pharma Spenders

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Where’s the DTC Ads for Prophylactic Use of Truvada? Gilead, Support...

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Will FDA Avoid the “Social Media Guidance Cliff”?

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Brand vs Corporate: A Distinction without a Difference in Social Media

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When Big Pharma Sells Older Drugs, Is “Putting the Patient First”...

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2014

Pharma Marketing News Vol. 13, No. 5: May 2014

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2014

Pharma Promotional Spending in 2013: Professional Detailing, eDetailing, DTC Advertising, Professional...

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2014

The Emerging Virtual Medical Conference: Opportunities for Pharma, HCPs and Patients

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Is FDA Seeing What We’re Seeing with Its Old-School Web Browsers?...

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What Pharma Can Learn from the CPG Industry About Social Media:...

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