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Posts by Pharma Guy
Pharma Guy
4317 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
Blog
Who on Earth Follows #Pharma on Twitter?
Pharma Guy
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November 1, 2014
Blog
Patient Engagement: Who’s the Engager & Who’s the Engagee? #Pharma or...
Pharma Guy
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October 24, 2014
Blog
The Boehringer Ingelheim Social Media Team Receives 5th Annual PharmaGuy Social...
Pharma Guy
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October 22, 2014
Blog
A Formula for Creating Patient-Centric Mobile Health Apps
Pharma Guy
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October 16, 2014
Blog
#mHealtMobile Chat Takeaway: Pharma Must Involve Patients Early on When Developing...
Pharma Guy
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October 10, 2014
Blog
“Play by the Rules”: Analysis of Ground Rules for 4HER Patient...
Pharma Guy
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October 9, 2014
Blog
An Analysis of Genentech’s 4HER Mobile Health App Privacy Policy
Pharma Guy
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October 8, 2014
Blog
#mHealthPharma TweetChat: What’s Needed for Pharma to Develop Quality mHealth Apps?
Pharma Guy
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October 8, 2014
Blog
“Sixty Minutes” — Sponsored by Sanofi — Exposes the “Financial Toxicity”...
Pharma Guy
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October 6, 2014
Blog
Die-Hard Pharma Rx Brand Marketers Should Get Out of the Social...
Pharma Guy
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October 2, 2014
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