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Pharma Guy

4317 POSTS 963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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R&D Cost for Generics is Zero. Nothing. Nada. Nilch. So Why...

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Cost to Bring a New Drug to Market Is $2.6 Billion...

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Imbuing Rx Drug Brands with Human Characteristics Boosts Sales

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Does Your Wife Prevent You From Watching the New Viagra TV...

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FDA Plans DTC TV Ad Torture Test!

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Taking Social Media Listening a Step Too Far

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New Numbers Show that #Pharma Does Spend More on Marketing than...

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“One-Click Rule” Also Won’t Work for Print Sales Aids Says FDA...

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Insurers “Duped” by Deceptive Low-T #Pharma Marketing

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Two Pradaxa Post-Marketing Safety Studies Reach Different Conclusions. Boehringer Promotes Only...

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