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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Lack of Adherence: A Haiku for Pharma

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Impact of mHealth on Adherence and Patient Outcomes Needs Improving. How...

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I’m a Pundit, Yes I Am!

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Millennials Trust Pharma Social Media, Mobile Apps & Advertising a Hell...

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Where Have All the “Really Good” Marketers Gone?

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Why Pharma Marketers Can’t Be Trusted to Correct 3rd-Party Misinformation About...

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Can You Trust Patient Rankings of #Pharma Corporate Reputation?

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DTC Print Ads Need Consumer-Friendly Fair Balance Information

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Pharma Profits are Driven More by Marketing Spend Than by R&D...

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PharmaGuy’s Mission Statement à la PHARMAGEEK!

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