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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Pharma Hijinks at FDA, Super Bad Ads, Obamacare: Good for Pharma,...

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LinkedIn vs. Facebook and Youtube for Sponsored Ads

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Digital-Savvy Women in Pharma Twitter Chat

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Digital Savvy Women, Snapchat vs. Instagram, Chantix vs the Patch, Groundhog...

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FDA’s 2016 Guidance Agenda – Just Like the 2014 & 2015...

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Is Direct-to-Consumer TV Advertising a Losing Proposition?

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Pfizer Dominates TV DTC Advertising & Gets 1st 2016 FDA Letter,...

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Digitally “Savvy” Women Pharma Pioneers

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One (BIG) Reason Pharma Shouldn’t Reconsider Instagram

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The Wrong Approach to “Patient-Centricity”

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