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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
Blog

HHS: Through 2014, 30% of Rise in Prescription Drug Spending was...

Pharma Guy -
Blog

Many mHealth Apps Share Personal Health Info Without Permission

Pharma Guy -
Newsletter

PinUp: Inaccurate, Unregulated mHealth Apps, DTC Ad Spend 2015, Predicting Drug...

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Blog

Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High

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Blog

DTC Marketers Love to Use Animated Critters: Why?

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Newsletter

PinUp: Partial DTC Ban? High Drug Price Blame Game, Docs Who...

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2016

Brave New World of Off-Label Marketing: After the Fire Comes the...

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2016

TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, &...

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2016

Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study...

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Blog

Study Shows Addyi is Not “Female Viagra” by Any Stretch of...

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