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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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Want to Know Which Fed Laws Apply to Your mHealth App?...

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Another Dark Disease Awareness Youtube Video from Boehringer

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“Irritabelle,” The Viberzi Irritable Sidekick

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Drug Spending Growth Surges Again in 2015

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PhRMA Intern Retrospective: The Reminder Ad

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Majority of Physicians Do Not Understand What Level of Evidence Supports...

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Comparative DTC, PhRMA Intern Retrospective, PD IoT, More…

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Adventures of PhRMA Intern: A Retrospective

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PharmaGuy’s Pharma Marketing Buzzword Glossary

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Culturally-Relevant Marketing, New Belsomra Label, OPDP v. Patient Assistance Voucher, more….

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