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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
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PinUp: Docs Dig Dinners, Can Pharma Apps Engage? Digital Density of...

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Newsletter

PinUp: Unleash the Potential of Mobile Health Apps, DTC Spending Reaching...

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Blog

The Impact of Pharma’s Consumer Advertising Spend on Patient-Physician Interactions

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2016

Pharma Marketing News Vol. 15, Issue No. 3: June 2016

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2016

Multi-Channel Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV, Mobile, & Web

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2016

The 3 D’s of Pharma Digital Marketing: Discover, Design, Deliver

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2016

Estimating Pharma’s Digital Ad Spending: Elusive Data Wrapped in a Mystery...

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Newsletter

PinUp: IoT infographic, Self-Quantification Research Study, Oncology’s Catch-22, Smelly Fish, More…

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Blog

Physicians Like Pharma Sales Reps About As Much As They Like...

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Newsletter

PinUp: Patient Centricity, Chasing the Elusive Digital Ad Spend, UCB Epilepsy...

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