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Pharma Guy

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Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
2013

Pharma Marketing News Vol. 12, No. 9: December 2013

Pharma Guy -
2013

Active Social Media Listening: UCB’s Approach for Achieving Better Patient Experiences

Pharma Guy -
2013

Measuring Physician Interaction with Pharma Brands: Medikly’s Physician Value Index is...

Pharma Guy -
2013

Evaluating Rx & OTC DTC TV Ads: Few Are Outright False...

Pharma Guy -
Blog

FDA Product Name Guidance and Twitter: Overstuff That Bird! It’s the...

Pharma Guy -
Blog

FDA Orders 23andMe to Immediately Discontinue Marketing “Spit for Cancer” Kit

Pharma Guy -
Blog

Bill Gates to Trevor Mundel: “Do you want to sell drugs...

Pharma Guy -
Blog

“Selling That New-Man Feeling” – NYT Quotes Pharmaguy on Low-T Marketing

Pharma Guy -
Blog

Pharma TV Ads Shouldn’t Drop the “F Bomb,” Says Expert. I...

Pharma Guy -
Blog

The Slippery Slope of Pharma Physician Phreebies

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