Super Supplement Special!
The following SPECIAL discounts on Pharma Marketing News Supplements are available for a limited time only! On this page only!
- Relationship Marketing – $12.95
- ePharma Marketing – $12.95
- Physician Education – $12.95
- eDetailing – $12.95
- Increase Physician Access (SFE) – $12.95
Special Supplement
Relationship Marketing
Direct, Targeted, Permission-based Marketing Builds Relationships, Increases ROI and Improves Patient Compliance
A New Addition to the Pharma Marketing News Archives!
OVERVIEW
Many experts agree that Relationship Marketing (RM) should be a natural for the pharmaceutical industry, which needs to support the long-term use of their products and help patients remain compliant with their treatment regime.
But not many pharmaceutical marketers understand what relationship marketing is and how it differs from other forms of marketing that they traditionally employ.
This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many facets and uses of pharmaceutical relationship marketing.
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ePharma Marketing
A New Addition to the Pharma Marketing News Archives!
OVERVIEW
eMarketing is a challenge for the pharmaceutical industry. It is widely known that the percent of the pharmaceutical marketing budget spent in the “e” space has remained below 5% since the dawn of the commercial Internet!
Many experts, however, believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.
The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.
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Physician Education
Key Opinion Leaders, Medical Science Liaisons, & CME
OVERVIEW
It’s a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as “learned intermediaries.”
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals.
This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process.
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eDetailing
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.
The resultant collective wisdom of many experts both inside pharmaceutical companies and outside provide a frank assessment of the role and impact of eDetailing on physician marketing as well as the challenges that lie ahead.
Bonus Reprints Included:
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TABLE OF CONTENTS
- Introduction… pg. 1
- eDetailing Strategies for a Higher Physician Response… pg. 2
- The Impact of eDetailing… pg. 5
- Why Pharma Can’t Ignore eDetailers… pg. 7
- Optimizing eDetailing ROI… pg. 9
- The Future of eDetailing… pg. 11
- Intelligent Online Sampling Strategies… pg. 13
- A Private-label, Turnkey eDetailing Solution at a Fixed Fee Price… pg. 16
- eDetailing Solution as Part of a Cross-Channel Strategic Relationship… pg. 17
- Online Detailing as an Adjunct to a Part-time CSO Sales Force… pg. 18
- Expanding New Patient Starts Through Broader Physician Sample Coverage… pg. 19
- List of Resources & Experts Cited… pg. 20
LIST OF FIGURES
- Physicians who use the Internet for work-related activities (US only)
- ePromotion Activities and Expenditures
- ePromotion Activities by Activity Type
- Benchmark Study and Online survey of eDetailed physicians: Doctors prefer eDetails with honoraria
- Benchmark Study and Online survey of eDetailed physicians: Prescribers respond favorably to eDetailing
- e-Detailing vs. Overall Sales and Promotion. eDetailing and promotion budgets through the product life cycle
- “Doorknob Details Study”: Sales force effectiveness parameters
- Computing in the Physicians’ Practice
- Fixed Price eDetailing Solution: Cost per detail
- US promotional Spending by Pharma Breakout
- Impact of Sampling on Physician Prescribing
- Pharmaceutical Marketing Influence on Physician Prescribing
- Percent of Physicians Rating Information Services Good or Excellent (Internet, Reps, Journals, Symposia)
- PDR Subscriber Survey
- MD Consult Survey
Increase Physician Access and Detailing Effectiveness
Through articles and real-world case studies this Special Supplement presents the collective wisdom of many marketing experts who offer solutions to the problem of decreasing sales rep effectiveness and decreasing return on the physician marketing dollar.
The information in this Special Supplement is certain to give you a better understanding of the issues relating to physician access and how to improve the effectiveness of your physician marketing and sales campaigns.
Order and pay for this Special Supplement now using your credit card.
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PDF file delivered to you by email (usually within minutes of placing your order).
TABLE OF CONTENTS
- A Crisis in Professional Detailing… pg. 2
- Marketing’s Role in Limiting Physician Access… pg. 4
- Finding the “Right Stuff” to Revitalize Sales Productivity… pg. 6
- Facilitating Physician Access and Education Through Online Conferencing… pg. 7
- The Targeted Model… pg. 9
- Limbic Market Research… pg. 11
- Intelligent Online Sampling Strategies… pg. 13
- Increase Prescription Sales with Smart Tools at the Point of Care… pg. 16
- A Novel Approach to Communicating with Physicians… pg. 18
- Increase Sales Representative Performance and Productivity by Building Collaborative Physician Relationships… pg. 20
- Promoting Pull Through Prescriptions via Value-Added Free Medical Practice Web Sites and Patient Education… pg. 21
- Gauging Physician Behavior and CE Impact with Two-Way, Real Time, Web-Based Technology… pg. 22
- Live, Online, Interactive Conference with Experts to Provide Detailed Product Information to Physicians… pg. 23
- Audio with Synchronized Visuals Streaming Over Low Bandwidth Internet Connections for Physician Detailing… pg. 24
- Online Content Management System for Sales and Marketing Representatives… pg. 25
LIST OF FIGURES
- Percentage of Physicians Indicating Sales Rep Attribute is Valuable
- US promotional Spending by Pharma Breakout
- Impact of Sampling on Physician Prescribing
- Pharmaceutical Marketing Influence on Physician Prescribing
- Percent of Physicians Rating Information Services Good or Excellent (Internet, Reps, Journals, Symposia)
- PDR Subscriber Survey
- MD Consult Survey
- Sources for Learning Prescribing Information
