Social Media Pharma Marketing
Damned If You Do, Damned If You Don’t?
It is generally agreed that the return on investments (ROI) for traditional media like print and TV is declining. A new approach to the way forward in pharma marketing is needed and is actively being pursued by pharmaceutical marketers and their ad agencies.
Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new “social media” tools available to it and extricate itself from its moribund situation of declining ROI?
These new tools — lumped under the heading “social networking” or “Web 2.0 — are big topics of discussion at many pharmaceutical marketing conferences. The question is, will pharma marketers embrace them, learn how to use them, and will they see benefits?
This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many issues involved in social media pharma marketing.
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ORDER HERE
Order and pay for this Special Supplement now using your credit card…
ONLY $12.95
(SAVE $17) when you use the code SMM419MJ
Download PDF files immediately after paying. You get:
- Social Media Pharma Marketing Supplement
- Reprint 73-05: Pharma’s Social Media Marketing Readiness Score
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SUPPLEMENT TABLE OF CONTENTS (49 pages)
- Introduction: Is a New Approach Needed?
- Pharma Marketing Stuck in Web 1.5
- Social Network Marketing: The Wisdom of the Crowd
- Blogs and the Pharmaceutical Industry
- Rate Your Social Media Marketing Readiness
- A Primer on Pharma Employee Blogging: It Can Be Done
- Wikis and Social Networks for Marketing & Sales Collaboration
- Buzz ‘n Blog Marketing
- Buzz ‘n Blog Pharma Marketing Survey Results
- YouPharma: Rules for Pharma Social Media Marketing
- Web 2.0 Pharma Marketing Tricks for Dummies
- Rules of Engagement
- Influencing the Dialogue: A Few Simple Rules
- New Social Media Regulatory Framework
- Collaborating with Online Physician Communities: Sermo Case Study
- Chantix: An Opportunity for Social Marketing
- Social Network Analysis: Use in Obesity Drug Marketing
- Blogs vs. DTC: What’s Best for Consumers?
Does Regulation Cause e-Inertia?
ORDER HERE
Order and pay for this Special Supplement now using your credit card…
ONLY $12.95
(SAVE $17) when you use the code SMM419MJ
Download PDF files immediately after paying. You get:
- Social Media Pharma Marketing Supplement
- Reprint 73-05: Pharma’s Social Media Marketing Readiness Score
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