Article Reprints – Off-label Promotion/Communication
The following Pharma Marketing News reprints and case studies relating to Off-label Promotion/Communication are available.
Reprint List (arranged alphabetically by title)
To access a reprint, click on the title for a summary, “Full Text” for the FREE complete version in pdf or HTML format where available, or click on the “Buy Now” button for ordering and paying by credit card online for reprints requiring a small payment. Reprints are delivered to you in pdf format via e-mail after your place your order.
- Guidelines for Off-label Communications
Off-label information distribution by pharmaceutical companies to physicians is legal and in common practice, though ‘off-label confusion’ might be the better term. This article reviews several court cases relating to false claims associated with off-label communications and suggests seven steps to safely for marketing a pharmaceutical product for an unapproved indication.Order the REPRINT now for ONLY $9.95 (PDF file delivered to you by email):
