Vol. 14, Issue No. 7: December 2015 – EXECUTIVE SUMMARY
Anti-DTC Resurgence Physicians and Politicians Call for Bans, Moratoriums, & End to Tax Breaks
With the renewed focus on the high cost of drugs comes a new wave of attacks on Direct-to-Consumer Advertising (DTCA) of prescription drugs. Two factoids are making news these days:
Factoid #1: Spending on prescription drugs is increasing dramatically. The Chicago Tribune, quoting data from IMS health, reported that “Spending [in 2014] rose 13 percent [vs. 2013], the biggest jump since 2001, to a total of $374 billion” and
Factoid #2: Spending on DTCA of prescription drugs is also increasing – more so, in fact. Kanter Media reported that the drug industry increased measured media ad spending by 19% in 2014 vs 2013 to $4.5 Bn.
But is there a causal link between DTC advertising and Rx drug prices and/or total spending? This article explores this issue.
Topics (partial list):
- AMA Calls for DTC Ban
- The 2006 Anti-DTC Movement
- Pharma Execs Call for Limits
- DTC in Today’s Political Spotlight
- Causal Link Examined
- Benefits of DTC Advertising
Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1407-article01.pdf How to Achieve Digital Pharma Marketing Results Dealing with Disruption
“Disruption creates opportunity for those who embrace change,” begins the blurb for the book RESULTS: The Future of Pharmaceutical and Healthcare Marketing by R.J. Lewis (aka RJ) et al. Lewis is the President and CEO of eHealthcare Solutions, a vertical Internet advertising network in healthcare, which he started in 1999.
This article focuses on digital disruption, which is the chapter written by Lewis who discussed this topic during a recent Pharma Marketing Talk podcast.
Questions/Topics (partial list):
- What are some of the biggest trends you are seeing in digital marketing today?
- There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?
- What are some examples of “data driven” targeting in online advertising?
- What does the future hold for the newer media and platforms such as mobile and video?
- How big of a role does societies concerns over privacy play in how the future unfolds?
- How will the return on investment (ROI) of digital marketing be measured going forward in the new healthcare environment?
- For the chapter on a view from the manufacturer, what are the main themes you heard from them?
Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1407-article02.pdf The Year 2015 in Images Pharmaguy’s Favorite Images with Commentary from Pharma Marketing Blog, Pharma Marketing News, and Scoops
Contents (partial list):
- 2014 Was Another Record Year for FDA
- Shire & Seles Team up in B.E.D.
- Lack of Adherence: A Pharma Haiku
- A KOL by Any Other Name
- Scary Rx Drug Ads
- Pharma Sales Reps: Declined & Denied!
- Pfizer Dominates DTC Ad Spending
- AstraZeneca Mines Patient “Dark” Data
- Buzzwords Heard at Industry Events
- Kim Kardashian Shills for Pharma! No Worry – No Side Effects!
- For First Time in Seven Years, Pharma Support of CME Increases
- Socialize Your Patient Engagement Strategy
- His & Hers Viagra & Addyi Monographed Hand Towels
- Patient Centricity
- mHealth Apps: Overwhelming Choice, Limited Proven Efficacy, Security Issues
- Mastering Mobile Social Media to Improve Health Outcomes
- “Yer Talkin’ Pish”
- Is Martin Shkreli a Psychopath?
- Amgen Wants to Own Your HIPAA Protected Health Information
- Bayer Healthcare Grants4Apps® Team Receives Pharmaguy Pioneer Award!
- The History of the Pharmaguy Pioneer Hawaiian Shirt
Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1407-article03.pdf
