Article Reprints – ePrescribing
The following Pharma Marketing News reprints and case studies relating to “ePrescribing” – two way [electronic] communication between physicians and pharmacies involving new prescriptions, refill authorizations, change requests, cancel prescriptions, and prescription fill messages to track patient compliance – are available.
Reprint List (arranged alphabetically by title)
To access a reprint, click on the title for a summary, “Full Text” for the FREE complete version in pdf or HTML format where available, or click on the “Buy Now” button for ordering and paying by credit card online for reprints requiring a small payment. Reprints are delivered to you in pdf format via e-mail after your place your order.
- e-Marketing at the Point of Care
Pharmaceutical marketing strategies are evolving more rapidly than any other time in history. The traditional detail-based marketing model is being challenged by physicians’ ever-growing time pressures and lack of time for sales reps. Given these challenges, most pharmaceutical companies are committing some level of marketing resources to e-promotion, including e-detailing and e-CME initiatives. This article reviews e-prescribing offerings of vendors like Allscripts Healthcare Solutions and ScriptRx, Inc. - ePrescribing: What Role Should Pharma Play?
A panel entitled What Role Should Pharma Play in ePrescribing and the Point-of-Care? at a recent ePharma Summit conference held in Philadelphia, PA, discussed the issues facing pharmaceutical companies as electronic prescribing (ePrescribing or eRx) threatens to upset the “balance of power” between physicians, pharma companies, and payers at the point-of-care.Order the REPRINT now for ONLY $6.95 (PDF file delivered to you by email):
- Physician Adoption and Use of Technology at the Point of Care
This article provides insight from experts such as Mark Bard, President of Manhattan Research and David Kibbe, M.D., Director, Healthcare Information Technology, American Academy of Family Physicians (AAFP), on the impact of new technologies at the point of care on pharmaceutical sales and marketing.Order the REPRINT now for ONLY $6.95 (PDF file delivered to you by email):
- Ready or Not: Gearing Up for the Expansion of ePrescribing
In a keynote address at a recent ePharma Summit conference held in Philadelphia, PA, Kevin Hutchinson, CEO and President of SureScripts, a company founded by the National Association of Chain Drug Stores (NACDS) and the National Community Pharmacists Association, looked at the changing landscape and inevitability of electronic prescribing (ePrescribing or eRx) and the implications and opportunities for the pharmaceutical industry.SPECIAL! Includes: Pfizer’s Principles for Assuring Quality of Care by Electronic Prescribing Systems.
Order the REPRINT now for ONLY $9.95 (PDF file delivered to you by email):
