Article Reprints – Direct Marketing

The following Pharma Marketing News Direct Marketing articles are available.To access the reprint, click on the title in the list below.


Reprint List (arranged alphabetically by title)

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  • What You Need to Know About the New “CAN-SPAM” Law
    Although the CAN-SPAM law is often portrayed as a white knight that will save us from dastardly e-mail spammers and pornographers, many of its provisions cover all commercial e-mail, even permission-based, opt-in e-mail. It is also applicable to B2B e-mail communications and one-to-one commercial e-mail messages such as e-mail from sales representatives to physicians.

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