Pharma’s Image Conundrum: Building Brand Loyalty and Consumer Confidence

Pharma’s Image Conundrum Building Brand Loyalty and Consumer Confidence

In this guestarticle, Carla Stratfold, CEO at OnRequest Images, presents several keylearnings and best practices that pharmas can follow when buildingbrand and consumer loyalty.

Topic headings include:

• DTC Ads Hurt Pharma’s Image
• DTC Ads Also Build Trust
• Brand Loyalty Best Practices

Read this article now. It’s FREE…

Download PDF file

PMN810-04
Issue: Vol. 8, No. 10: Nov/Dec 2009
Word Count: 3319

Find other articles in related Topic Areas:

• Direct-to-Consumer (DTC) Advertising & Marketing
• Brand Marketing
• eMarketing & ePromotion
• Regulatory Compliance