Targeted Faith-based Disease Awareness Marketing A Multi-cultural Outreach Initiative
This article describes a new health awareness initiative intended to reach African Americans via churches and health ministries in an effort to alert this community to their heightened risk for life-threatening conditions such as high blood pressure, diabetes and much more.
Topics and issues covered include:
- A Multi-cultural Outreach Initiative
- Pulpit and Physician Together
- Program Components
- Keeping Physicians in the Flock
- Focus on Women as Keepers of Health
- Mega Church Cascade Effect
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PMN64-02
Issue: Vol. 6, No. 4: April 2007
Word Count: 1583
