Surfing the eMarketing Big One!

Surfing the eMarketing Big One! Here Come the eBoomers!
For Pharma marketers, the “Big One” is the Boomer population curve with the economic potential that it represents. A key question is: “Are we ready for it?”

Topics covered include:

• The Big Boom
• Pharma Restraint
• Throw Out the Plans
• User-Generated Wisdom
• eRecruitment
• ComScore Study
• Web 2.0 Video Prospects
• Tell Powerful Stories

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PMN61-02
Issue: Vol. 6, No. 2: February 2007
Word Count: 1836

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• eMarketing & ePromotion
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