Medical Transcript Advertising Reach Targeted Physicians at the Point of Care
This article reviews advertRx™ and advoiceRx™, physician point-of-care marketing solutions offered by datumRx, a California-based company.
advertRxTM reaches physicians with targeted brand messaging by inserting Rx product logos within medical transcripts containing key words relevant to the product. advoiceRx™ inserts audio messages into the dial-in dictation process itself.
Topics and issues covered include:
- Non-Personal Marketing and Sales
- Medical Transcription is a Growing Service Area
- Benefit to Physicians
- Chronology of Transcript Advertising
- Effectiveness
- Is It Legal and HIPAA Compliant?
- What About Reach?
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PMN610-03
Issue: Vol. 6, No. 10: November/December 2007
Word Count: 1461
