Pharma’s Plodding Approach to eMarketing

Pharma’s Plodding Approach to eMarketing Mind-Boggling Communications Vs. Mind-Numbing Resistance
Speaker after speaker at eyeforpharma’s eCommunication & Online Marketing Conference, held recently (2006) in Philadelphia, commented on the plodding approach to e-communication and e-marketing (including social networking) taken by the pharmaceutical industry. This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the key takeawys from this meeting.

Topics covered include:

• Hurdles Acknowledged But Not Managed
• Ready or Not, Web 2.0 is Here!
• Futurist Visions
• Search Ad Faux Pas
• eKOLs
• Social Networking: Sea-Change for Pharma

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PMN510-02
Issue: Vol. 5, No. 10: December 2006
Word Count: 2751

Find other articles in related Topic Areas:

• Direct-to-Consumer (DTC) Advertising & Marketing
• eMarketing & ePromotion
• Regulatory Compliance