Top Companies, Classes, and Products in the DTC Space
Vol. 2, No. 1: January 2003
SUMMARY
This article provides an overview of DTC spending YTD 2002 compared with YTD 2001. The sources the data are Verispan’s Source Prescription Audit and other market research.
Data and charts are provided in support of the following trends:
- Retail Rx Sales Up 10% for the Entire Industry
- For the First Time in Several Years, DTC Expenditures Represent Less of the Promotional Mix Than in the Previous Year and DTC Spending Leveled Off in 2001 and 2002.
- Has there been a Shift in Resources from DTC to Detailing?
- Promoting to physicians via the Internet.
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